In practice, the challenge in pharmaceutical marketing is not just to build awareness. It is to help physicians move confidently from content exposure to the adoption of new evidence or therapeutic options in clinical practice. That journey has become more complex. Medical education has never been so abundant — or so competitive. The problem […]
How to cite this article: KACHI Science and Communication. Rare Diseases: What Are Their Peculiarities for Pharmaceutical Marketing? KACHI Scientific Communication and Pharmaceutical Marketing [Internet]. 2025. Available at: https://kachi.com.br/blog-conteudo-cientifico-doenca-rara/ Contextualization of Rare Diseases In 2025, the World Health Organization (WHO) classified rare diseases as “a global health priority for equity and inclusion” and reinforced […]
Introduction For more than two decades, the pharmaceutical industry has invested heavily in the collection and management of scientific and commercial data. From clinical trial registries to real-world evidence platforms, the sector has built vast repositories of information. However, the growing complexity of healthcare markets, regulatory environments, and therapeutic innovation is pushing companies to evolve: […]
Visual perception is one of the most essential channels for human communication — and within that, color plays a uniquely powerful role.1 As the most impactful element of visual experience, color has proven to be a strategic asset across fields such as sports, marketing, education, and health communication.2 Specific Colors and What They Mean in […]
At the forefront of innovation, the healthcare industry—particularly the pharmaceutical sector—constantly faces the challenge of communicating complex information in a clear and effective way. In this context, infographics have emerged as a powerful tool, transforming complex data into easy-to-understand visuals that enhance comprehension and retention of critical information.1 For medical and marketing professionals alike, infographics […]