Many of us have experienced something like this. You use an AI system to help prepare a strategic project for the launch of a new medication. At the beginning of the conversation, you provide the following information: “The newly approved indication is for patients at high cardiovascular risk.” Later, you update it: “Actually, the recommendation […]
We are constantly asking questions like: Is this vaccine effective in preventing the flu? Is this medication effective in treating COVID-19? Does this substance cause cancer? Clinical practice is grounded in scientific data and research findings. For medicine to evolve, the scientific community continuously asks relevant questions and conducts studies to answer them.1 […]
Understanding cancer requires viewing it as a systemic disease, focusing not only on the malignant cells but also on the patient and the microenvironment in which the tumor develops.1 Primary and metastatic tumors are complex ecosystems composed of neoplastic cells, extracellular matrix, and “accessory” non-neoplastic cells, which include cells important for the tumor’s structure […]
How to cite this article: KACHI Science and Communication. Rare Diseases: What Are Their Peculiarities for Pharmaceutical Marketing? KACHI Scientific Communication and Pharmaceutical Marketing [Internet]. 2025. Available at: https://kachi.com.br/blog-conteudo-cientifico-doenca-rara/ Contextualization of Rare Diseases In 2025, the World Health Organization (WHO) classified rare diseases as “a global health priority for equity and inclusion” and reinforced […]
In May 2024, the biotechnology world was once again transformed with the release of AlphaFold 3, developed by Google DeepMind and Isomorphic Labs. This new artificial intelligence (AI) model promises to revolutionize biomolecular research and drug development, significantly expanding the capabilities of its previous versions.1,2 What Is AlphaFold 3? AlphaFold 3 is an […]
Introduction For more than two decades, the pharmaceutical industry has invested heavily in the collection and management of scientific and commercial data. From clinical trial registries to real-world evidence platforms, the sector has built vast repositories of information. However, the growing complexity of healthcare markets, regulatory environments, and therapeutic innovation is pushing companies to evolve: […]
Visual perception is one of the most essential channels for human communication — and within that, color plays a uniquely powerful role.1 As the most impactful element of visual experience, color has proven to be a strategic asset across fields such as sports, marketing, education, and health communication.2 Specific Colors and What They Mean in […]
Scientific communication is undergoing constant transformation—and professionals in pharmaceutical and healthcare marketing need to evolve with it. Staying ahead means adopting more engaging language, embracing innovative tools, and continuously measuring impact.1 Even before the COVID-19 pandemic, healthcare professionals and patients were already changing how they accessed and consumed information. The pandemic accelerated this shift, driving […]
At the forefront of innovation, the healthcare industry—particularly the pharmaceutical sector—constantly faces the challenge of communicating complex information in a clear and effective way. In this context, infographics have emerged as a powerful tool, transforming complex data into easy-to-understand visuals that enhance comprehension and retention of critical information.1 For medical and marketing professionals alike, infographics […]